Wednesday, January 5, 2011

Starbucks Drops Its Name from Logo

http://bcove.me/yglo69kc

Starbucks has been known for two things in my life: its coffee and its branding. They were so smart using a siren as a their mark and the hidden meanings behind the siren and their coffee. Now their brand has evolved out of being just about coffee and now just being about their siren mark.

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About Me

Kevin Will Chen. I live in Los Angeles, CA. 72° and sunny here. Attended Art Center College of Design. After college I joined Nike's Brand Design team with great minds establishing Basketball and Running retail graphics, collateral and packaging.